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Case Studies

Dragontail has a number of long-standing clients, who have used some or all of our services. Here are two examples:

Macmillan Dictionary - Free Online English Dictionary

Client: Macmillan Education

Website: Macmillan Dictionary

Summary: Macmillan Dictionary is one of the largest online English dictionaries. We have optimised this site since launch, achieving high rankings across hundreds of thousands of URLs as well as improved rankings for competitive, industry-specific terms. We continue to monitor and report on the site’s performance and assist in marketing efforts as well as working on other sites for the client.

Work done by DragontailAudit reportsongoing reviews, interim reports, link building and both SEO and Google Analytics Training. We have also been closely involved in the creation and development of the Macmillan Dictionary Blog and it’s related social media strategy.

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QFinance-The Ultimate Financial Resource

Client: Bloomsbury Plc.

Website: QFinance: The Ultimate Financial Resource

Summary: QFINANCE is a unique collaboration of more than 300 of the world’s leading practitioners and visionaries in finance and financial management,  published by Bloomsbury.com and the Qatar Financial Centre Authority. This large site needed to be optimised for multiple types of content (dictionary, blog, bibliographic, reference content etc) and for a range of user types from finance professionals to students.

Work done by Dragontail: Audit reportsongoing reviews, interim reports, link building and SEO and Google Analytics Training. We have also advised on search marketing activity. We continue to report on the site as well as working on other sites for Bloomsbury Plc.

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