You have a huge amount to gain from optimising your sites for search.  Your content is rich and ideal for positioning in search engines, and the behaviour of your customers has changed to favour search as their primary method of finding content.  But search engine optimisation is complicated.  It requires a good understanding of how to structure your site to be properly indexed by search engines.  It demands careful analysis of your content and of wider search behaviour to determine the optimal combination of words and phrases and the best methods of presenting your content to achieve results.  It requires detailed thinking about user experience because you need to engage all users that find you through search.  And while the opportunity is great, the depth and breadth of your content makes these tasks even more challenging. That’s why we founded Dragontail.  We specialise in the challenges that you face, whether you are publishing a large reference product, an ecommerce site, a promotional site, a subscription product, or one reliant on ad/affiliate sales.

Why use Dragontail?

• We have proven results working with international publishers.
• We specialise in optimising very large sites with pages in the tens and hundreds of thousands.
• We have staff with academic and commercial experience in print and online publishing who will interact with and understand your content more effectively than traditional SEO or web design companies.
• We understand the strengths and weaknesses of online publishing platforms and solutions. We can advise on the initial specs to improve the final product and save you costs on long-term technical updates.

Why are we called Dragontail?

The Ouroboros is an ancient symbol depicting a serpent or dragon eating its own tail. The Ouroboros often represents self-reflexivity or cyclicality, especially in the sense of something constantly re-creating itself, the eternal return, and other things perceived as cycles that begin anew as soon as they end (compare with phoenix). It can also represent the idea of primordial unity related to something existing in or persisting before any beginning with such force or qualities it cannot be extinguished.

In search engine optimisation, the term “long tail” derives from a graph of the volume of searches on a given theme, where the  y-axis is the number of searches and the x-axis  is the words/phrases used to search that theme, listed in descending order of frequency.  The graph produces a curve, where the general and more common terms are searched in high volumes, and where less and less searches are seen as the terms become more detailed and specialist. On average, the curve tends very gradually towards the x-axis in a “long tail”.  Importantly, the combined volume of searches represented by this long tail can far exceed the volume of searches in the “short tail” of more popular words/phrases.  Moreover, they are all highly targeted.

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