Choose the keyphrases

Next we need to analyse your content, your audience and the aims of your site in order to decide what kind of traffic you should compete for, and how.  Based on this analysis we will then agree with you a set of keywords and phrases upon which to focus our activity.

Work with the keyphrases

Once we know which words and phrases are important, we can then work with your site editors to make sure that they achieve the highest possible prominence, without skewing the editorial standards of your site. We also use these keywords during the link building phase.

Next Step: Review the Site Structure

Previous Step: Testing the Foundations