Once the initial audit is complete, it is time to put the recommendations to the test.  We will work with you to identify useful measures of success, and then we will report on these on a regular basis, usually monthly.  But we do more than analysis, we also make further recommendations for improvement, using what we see in the statistics to inform changes in the site’s structure, the choice of keywords, the user’s experience and your marketing activity.  Finally we keep you right up-to-date with changes in the industry, including the latest changes within the search engines themselves.

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