Sometimes routine monitoring just isn’t enough.  You need to stop and think.  Most publishers review their overall strategy on an annual basis, and in that context you may need to think more broadly about search, and to reflect on progress.  Occasionally sites are re-launched, involving changes to the site’s content and even its structure.  Now and again the competitive landscape changes, necessitating a shift of approach.  Or you may just encounter a thorny problem that simply can’t be addressed in the normal scheme of things.  In any of these scenarios, we are happy to work with you to agree the scope of an Interim Review Report.

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